19 June 2020

UU Students tackle Heineken’s sustainability questions

Utrecht University team members: Anik Metgzer, Michelle van der Vegt, Nina Vodnjov, Ece Sanli, Marthe Gunnink and Mabel Dortmans

How can Dutch bar owners become more sustainable while remaining profitable and enhancing consumers’ experience? A team of six Utrecht University students*  tackled this question in the SDG Challenge University.  

The students faced-off against teams from 14 other Dutch universities, who also presented their sustainability proposals for their business partners.

The Green Star Club

The students proposed that Dutch bar owners enrol into a sustainability network, where Heineken N.V would train bar owners on responsible waste management, energy consumption reduction and share other best practices through both online and offline channels. Bar owners who join the sustainability network would receive a Green Star Label that would increase their social responsibility rating. 

Shifting towards sustainability

The students were inspired by the fact that companies are willing to shift from their business-as-usual approaches to adopt more sustainable operational models. They are inspired that platforms such as the SDG-Challenge allow their voices and ideas to heard.

Hopes and expectations

After the event, the students hope that Heineken N.V. will adopt and implement their sustainability ideas, integrating them into its business strategy. They also had the opportunity to e-network with the event’s organisers, discussing challenges that Heineken faces in producing sustainable products for their markets. Our students hope that Heineken can build on the event to mainstream key ideas into its future operations.  

*About the SDG Challenge University

Student teams working on SDG-challenges

In the SDG Challenge University, student teams of Dutch universities team up with a leading company to work together on a SDG-Challenge of the company.

Digital pitching

Six Utrecht University students, Anik Metgzer, Michelle van der Vegt, Nina Vodnjov, Ece Sanli, Marthe Gunnink and Mabel Dortmans digitally presented their ideas on how Heineken N.V. can facilitate Dutch bar owners’ quest to become more sustainable while remaining profitable and enhancing consumers’ experience.

Fifteen participating universities

Our students faced-off against teams from 14 other Dutch universities, who also presented their sustainability proposals for their business partners. Congratulations to the winning team from Tilburg University and Gemeente Den Bosch! We look forward to participating in the next edition of the SDG challenge.