Communication profile
Description
The Communication profile (33 EC) can be taken as part of most GSLS Master’s programmes. This profile offers students the opportunity to focus on science communication and informal science education within the context of their own science research Master's programme for six months, e.g. a bit longer than a full semester.
These days researchers are increasingly called upon to engage with society, to share their results with a great variety of groups and to talk about work-related matters with citizens and interested parties. If you do not just want to become a good researcher, but also want to learn how to communicate properly about your work with a variety of target audiences or how to teach your subject matter well in informal settings, this profile is a good choice for you.
In the Communication profile you learn how to make all kinds of knowledge accessible and useful for your target audiences. In addition, you strive for interaction; the public’s knowledge is valuable as well. A key component in these processes is a thorough understanding of the way people think and act. You implement this knowledge in the design of communication activities and educational material. Important questions are: what engages the target audience? How can we reach them and motivate them to share or take up information? How best to support these learning processes?