The aim of the study programme is to educate students to become academic professionals, who, as experts in the field of learning, can actively apply academic knowledge in practice and contribute to the development of the profession. The study programme aims to develop expertise specific to the profession in three educational areas, namely:
- the development and assessment of expertise;
- the design of learning environments, educational materials and teaching modules; and
- professionalisation and consultancy in organisations, particularly educational organisations (providing mainstream education, vocational education and company training courses).
The research-related and substantive educational learning outcomes are formulated in terms of: